As the Email Marketing Specialist, you’ll play a key role in driving customer engagement, retention, and satisfaction while ensuring our e-commerce platform runs smoothly. You’ll strategize and execute email/SMS marketing campaigns, flows, oversee the day-to-day e-commerce operations, and collaborate cross-functionally to optimize the customer experience.
This role demands a strategic thinker with a deep understanding of retention marketing, capable of driving significant growth and customer engagement across all touch points.
What You'll Be Doing
Email Marketing
- Drive end-to-end development and execution of email and SMS campaigns, including creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices.
- Plan and manage the email communication calendar, ensuring alignment with marketing initiatives and product launches.
- Write compelling email copy and design templates that align with brand guidelines and engage customers.
- Collaborate closely with the creative team to ensure consistent, high-quality email content that supports overall marketing efforts.
- Leverage data to develop additional communication strategies around personalization, segmentation, and triggered campaigns to improve customer engagement, retention, and win back/reactivation rates.
- Actively manage contact list growth and health to ensure strong deliverability and compliance with best practices.
- Develop A/B and multivariate tests to continuously optimize creative design, messaging, and campaign performance.
Ecommerce Management
- Build and publish products in Shopify, ensuring all aspects of PDPs are accurate, conversion-friendly, and aligned with the brand.
- Merchandise top-performing collections weekly to optimize sales and customer discovery.
- Pre-launch merchandising: Ensure all new products are placed in relevant collections and categories before launch.
- Oversee on-site promotions, sales events, and homepage refreshes.
- Conduct regular site QA: Ensure functionality, mobile responsiveness, and adherence to brand standards.
Collaboration & Cross-functional Work
- Work collaboratively across Brand Marketing, Content, Design, Merchandising to ensure channel objectives and performance are consistently achieved.
- Align retention strategies with broader marketing and CX initiatives.
- Support product launches by ensuring seamless site updates and campaign alignment.
Analytics and Insights
- Monitor and report on retention and e-commerce performance metrics.
- Provide actionable insights to improve campaigns and site performance.
Who You Are
- 3-4 years of experience in e-commerce or digital marketing roles.
- Proficiency in Klaviyo (or similar platforms) for email/SMS marketing.
- Familiarity with Shopify and basic knowledge of website management.
- Analytical mindset with experience using tools like Google Analytics.
- Strong organizational skills and attention to detail.
- Experience with A/B and multivariate testing.
- Ability to collaborate effectively with cross-functional teams.
